Absolutely love this idea! A football team, who Technician Tim assures me are from Barcelona (or at least, that's what I think he said!) has come up with a brilliant idea for encouraging members of the public to become blood donors.
Their kit is usually black with red stripes, but for the sake of this promotion, they have removed all of the red stripes and replaced them with white.
The idea is that the more fans sign up to donate their blood, the more the traditional stripes 'fill up' with red again- the team have had a range of shirts created to mark their progress as they work towards the total. Absolutely love the idea- perhaps more UK teams should embrace a kit change for promotions?